Investment and Portfolio Management Services
At Creative Planning, our investment management services are designed to help you create a diversified, personalized investment portfolio that evolves with your goals. Our integrated approach to investment and private wealth management helps individuals and families grow, protect and sustain their wealth across every stage of life through both public and private markets.
Personalized Investment Management Services
No two client portfolios at Creative Planning look exactly alike, and that’s by design.
Effective investment management services aren’t just about your advisor choosing stocks or bonds; they’re about creating a comprehensive investment strategy tailored to your unique priorities, desired lifestyle and investment risk tolerance. Creative Planning combines disciplined investment management with broader wealth management strategies, ensuring every investment decision aligns with your financial goals.
Awards & Recognition
Top RIA Firms 2019-2025
Awarded each September based on data from a 12-month period through June 30.
Best for Comprehensive Wealth Management
Ranking released in February 2026, not based on a specific time period.
Top RIA Firms 2025
Awarded each July based on data from a 12-month period through December 31.
Investment Strategies for All Levels of Wealth
As your wealth grows, your investment strategies should evolve. Strategies that work for one family or investor may not be right for another. That’s why we tailor each client’s investment management strategy to their specific needs and level of wealth.
- High-net-worth clients require more sophisticated solutions: concentrated stock management, tax-aware portfolio management and private market opportunities, such as private equity, private real estate and private credit.
- Ultra-high-net-worth families may shift their focus toward future generations through succession planning, liquidity management and philanthropy. We integrate wealth management services with estate, tax and charitable strategies to help ensure full coordination of your financial life.
By tailoring investment strategies to different levels of wealth, we aim to help clients progress from building security to preserving a legacy.
Proud to Be a Fiduciary
Some firms earn commissions based on hidden fees and buying and selling decisions — but not us. As fiduciaries, our investment managers are legally and ethically bound to act in your best interests.
When you work with Creative Planning, you can expect us to take a planning-led approach to your investments. Your trusted financial advisor will guide you through selecting the right asset allocation and investment strategy for your unique situation, only making recommendations that work toward your financial goals. Simply put, we only succeed when you do.
Frequently Asked Questions About Investment Management
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